Paint the Change x Foot Locker Spring 2021 “Wear More Art” campaign

Paint the Change collaborated with Milanese street artist Rediet Longo – RED – to paint a mural in Milan promoting Foot Locker’s Spring 2021 “Wear More Art” campaign, for which RED is designing a limited series of sneakers and clothing to encourage Foot Locker wearers to express themselves through art and creativity.

RED also hosted a Paint the Change art workshop as part of the Foot Locker campaign, allowing Milanese youth to share their experiences, concerns, creative ideas and aspirations.

“The "Paint the change" workshop was definitely a unique experience. Before the workshop we carved out time for a mini talk presentation, where some problems emerged told and experienced by the children related to their Afro-descent and their problems to integrate. Later, during the realization of the mural, looking at the boys I noticed how strong the power of street art and art in general can be, as a vehicle to give voice and vent to a community that has no other means to be heard.

Each of the guys expressed through drawing what he couldn't say by voice during the talk. This impressed me a lot and I saw each of them again and realized how much street art can really be a fundamental means with a very strong role in our community. The guys at the workshop were thrilled with the experience and texted me daily with questions and advice.”

–      RED, from “The New Foot Locker campaign that tells about diversity through art” in nss Magazine